Sweepstakes began as a form of lottery that were tied to products sold. Contestants are judged on skill or a specific criteria and then the winners are selected based on their merit or performance. But don't worry--we've got you covered with a quick list of marketing contests you can turn to when you're in a pinch. Here are our recommendations across the core social media platforms: As you can see, this guide just scratches the surface of the many ins and outs of setting up a sweepstakes or contest for your brand. Establishing your primary objective for running a promotion, then choosing a tactic to strategically reach goals, is important. Phone : 314.934.2406 Just make sure that you adhere to the rules. Simply put, if you have all three of the below, that’s called a lottery and is illegal. Winners are determined by random selection. Essentially, the goal is to keep brands from forcing users to make a purchase or provide considerations for a random winner drawing. Whether it’s a Twitter Contest, Instagram Contest , Facebook Sweepstakes, In-store promotion or anything in between, the Stir team can help you plan, create, customize, launch, and manage a built-for-success … A contest or sweepstakes can be a fun way to engage and expand your market, and create excitement around your business. We're an online sweepstakes vendor. In order for a sweepstakes to be deemed legal, “consideration” needs to be eliminated from the mix, leaving prize and chance. Contests are certainly not the answer to … Carolyn works with companies to create, and viral market, winning promotions maximizing ROI and loyal customers along with teaching others how to Find, Organize, Enter and Win giveaways. If there is a purchase requirement, an Alternate Means of Entry (“AMOE”) that doesn’t involve a purchas… This is why sweepstakes must have an alternate means of entry if a purchase is involved. DAVID RICE SWEEPSTAKES & CONTEST LAW . While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. In some situations, the A sweepstakes is a random drawing. We’re a group of professionals with industry experience in marketing, strategy, ideation, creative, design and development. Must clearly state that Instagram does not have anything to do with the contest. We work with advertising agencies, marketing teams and public relations firms. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. © 2021 Cliffedge Marketing. Marketing Sweepstakes and Contests Marketing Contest Ideas Coming up with good marketing contest ideas can be hard. We specialize in sweepstakes marketing programs and have developed a platform, processes and tactics that result in affordable programs that achieve results for marketers and excite consumers. Sweepstakes Sweepstakes or drawings are not skill based, but rather based on luck. Our standard sweepstakes platform provides marketers and agencies with a process that increases brand awareness, builds email lists, gathers data and consumer insight, increases social followings and activity while driving consumer action through the use of coupons and offers. Must have a complete release of Facebook by each participant, Cannot make “tag a friend” a part of the requirement to enter, Cannot make “Share this to a timeline” (either yours or a friends) a part of a requirement to enter. Yes, I would like to stay connected to receive communications containing news, updates and promotions from RAVEN5. The premise is simple – offer a prize that will entice your preferred target audience to give you their contact information and allow you to communicate with them. However, if you only have two of the three, it’s a sweepstakes and you’re good to go. We do one thing really really well: we run sweepstakes programs for brands from start to finish. – Also known as giveaways, these are typically games of chance. Every day, the best and most tantalizing new sweepstakes are rounded up and posted here. Running Sweepstakes, Contest Auditing, Giveaway Creative, Rules Drafting, Régie Filing, Banner Ads and Social Media Giveaways: Facebook Contests, Twitter Parties, etc., please Contact Us. These protect the sponsors and administrator, They explain the contingency plan for selecting a winner and the rules that a winner must abide by if they win, If posting on social media, include a release of the platform(s). Sweepstakes: Sweepstakes is a type of contest in which participants are not required to make any effort and send anything to showcase their skills. A “sweepstakes” is a game of chance (e.g., a random drawing). This law is put in place to regulate prize promotions that occur in the United States while also snuffing out any illegal contests. We make sure the sweeps or contest campaign is in alignment with the rest of the marketing message and brand, and we take care of all the legal compliance and execution of the campaign. For faster response, give us a call. No purchase necessary clarification – Once again, this is very important as it determines the difference between a Sweepstakes (what we want to do) and a Lottery (illegal for anyone but a state lottery and nonprofits to run), An alternate method of entry (usually a mail-in option), Approximate retail value of each and a grand total. Sweepstakes Do's and Dont's for Marketers A “Plain Language” Guide to the Deceptive Mail Prevention and Enforcement Act of 1999 The Deceptive Mail Prevention and Enforcement Act took effect on April 12, 2000. We utilize social sharing via our platform to expand reach and provide increased awareness. If you are interested in joining in on this tried-and-true marketing technique, you may be interested in these social media contest and sweepstakes ideas for your business. Carolyn is a Digital Marketing Strategist and Sweepstakes Specialist. Our team provides legal, bonding, insurance, rules, regulation, fulfilment, winner selection and release forms “Must be 18 to enter”, Location criteria, i.e. Consideration (Payment or some method of entry that requires measurable effort), Minimum age to enter, ex. Contests, sweepstakes and lotteries are all useful mechanisms for promoting your game or your company online. SlideShare Explore Search You Upload Login Signup Submit Search Home Explore Successfully reported this slideshow. A sweepstakes or contest can promote your products and company, expand your current customer base, and gather contact information of potential customers for future marketing. A contest should help you achieve a marketing or business goal. Our sweepstakes and contests can be built to match existing campaign designs or can be fully customized and designed based on needs. As such, contest sponsors should ensure that, in addition to having compliant short and long rules for a contest/sweepstakes, that their marketing materials are not false or misleading (e.g., relating to the number or value of prizes All Rights Reserved. Suite 205 Consider CFA a partner in your marketing efforts as well as your sweepstakes administration company. We specialize in the creation and administration of fun and interactive marketing contests and online sweepstakes that help you find new customers. You may not realize but there is an important difference between Sweepstakes and Contests: Next, it’s very important that your brand carefully follows the “No Purchase Necessary Laws” for your contests or sweepstakes. It covers “sweepstakes mailings, skill contests, facsimile checks, and mailings made to resemble government documents. You need to know the difference between them, however, if you're going to offer use one as a marketing tool or offer a giveaway for your business. The best social media contests bring your audience from social media to your website, where they’ll see your branding, browse your products and services, and hand over their email address for a chance to win. – These are typically games of skill. This proves very useful so you can provide a link to the page rather than spell it out every time on social media. Contests, sweepstakes, and other online promotions often motivate your audience to spread the word and amplify your marketing message—especially if you give them a reason to. As one of our many Internet marketing services, Stir can plan, build, implement and manage a custom contest or sweepstakes that matches your unique business goals. A contest is a promotion that involves skill, such as a photo or essay contest. 1 855 543 8345 (ext700). St. Louis MO 63110 Carolyn Wilman has been a Marketing Consultant for over twenty-five years, a Sweepstakes Specialist for over fifteen and a Digital Marketing Strategist for ten. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. This is what most people think of when talking about a promotion, but a sweepstakes is actually a specific type of promotional marketing tool. These days, companies both big and small are getting their clients involved in sweepstakes and contests as a way to strengthen brand awareness and drive user engagement. We’ll ensure through customization that the look and feel of your custom contest is inline with your branding guidelines and appealing to your current and prospective consumers. As a premier supplier of sweepstakes marketing services we have packages that include everything from customization via in-house designers, legal counsel, administration, bonding and insurance. You can unsubscribe at any time. Keep in mind that these laws DO NOT pertain to contests because the winner is selected by skill or merit, and their purchases may fall under consideration for the brand. When planning your sweepstakes or contests, be sure to include your official rules (see more below) to cover your brand in this way. It’s always best to keep your posts as short as possible. As such, it is imperative for the contest sponsor to carefully consider and craft its sweepstakes contest rules before launching the subject promotion. Any and all exemptions, such as age, state, legal citizenship, etc. Anyone can play and has an equal chance of winning. This contest from STAR Fine Foods offered multiple ways for its customers to interact with its olive brand, including voting for favorite recipes, uploading photos (UGC), and taking a quiz. Entries that are submitted before or after the Sweepstakes … Alabama (AL) You can't imply or say, "You won!" Can you really run a marketing contest on your own? RAVEN5 provides custom development for both sweepstakes and contests for marketers that want something special, such as pin code redemption, instant win sweepstakes and programs that leverage social media such as photo contests. Must clearly state that Facebook does not have anything to do with the contest. As you outline your contest or sweepstake’s official rules, here is a handy list of what to include to assure your users that your brand is administering a fair and lawful contest. In contrast, a “contest” is a game of skill (e.g., a longest golf drive competition). a contest or sweepstakes as a tactic to sell something by mail. Save my name, email, and website in this browser for the next time I comment. Contests: If the contest includes an element of consideration, the sponsor must award the contest prize based on skill and not chance. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Sweepstakes and contests are great promotional tools to generate email marketing leads, brand awareness and build a relationship with consumers. Our team will create an advertising and marketing campaign for your contest or sweepstakes to make it successful. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. A primary benefit of running a contest is it provides valuable marketing material and engagement for the business. Contest: A sort of competition that requires the winner to have better skills or knowledge than other contestants As always, a contest marketing agency is a great asset here. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. The major difference between sweepstakes and contests is that contest winners are selected by judges using a set of criteria whereas sweepstakes winners are randomly selected. The Post and Courier creates customized contests to help businesses get leads that can be moved forward through your sales funnel. At Cliffedge Marketing, we suggest embedding the rules on your website. First, let’s breakdown the various types of Contest Marketing available. There is no shame in outsourcing the design and administration of your contest to an outside provider. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. Partner in Social Media If you plan your strategy right, you’ll even generate some bonus sales. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. Must have a complete release of Instagram by each participant, No making people tag themselves in photos if they aren’t in said photo, Don’t repeatedly post duplicate or near-duplicate content, Don’t send automated or bot generated Tweets, Other than that, it’s the Wild, Wild West on Twitter, Why Brand Ambassadors are an Asset to Your Company, Cause Marketing is a Win-Win-Win for Retail Brands, 10 Ways to Run a Better Social Media Contest, Retail Marketing 101: An Interview with a Category Manager, Get Social: The 3 Social Media Contests Your Brand Should Try. Contest award winners are often determined by a panel of judges. We know the building blocks of creating successful campaigns from the initial design, promotion, creating the event, to the follow up. Being honest, upfront, and clear, as well as following the Running an effective online sweepstakes campaign generates new leads, new customers, and eventually increases sales. Next, it’s very important that your brand carefully follows the. For example, if the players are needing to write an essay or take a video, this user-generated content can be re-purposed and promoted by the sponsor at a later date. A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. A sweepstakes allows all participants to enter without a purchase (“NO PURCHASE NECESSARY.”). The short answer is, no – most business aren't capable of running their own marketing contests. 5257 Shaw Often, this leads brands to consider a sweepstakes or contesting option. “Void where prohibited”. In order for a contest to be deemed legal “chance” needs to be eliminated from the mix, leaving prize and consideration. To get the most out of your campaign, it’s best to work with a Contest Marketing agency who understands the legal compliance necessary and can provide full-service strategy and execution for your next promotion. Carolyn Wilman (aka @ContestQueen) is an expert on Social Media Contests. RAVEN5 is the leader in sweepstakes marketing & contest marketing services and programs. , including elevating your overall brand experience. Contest marketing is a cost-effective way to generate publicity and notoriety for a brand or product. Sweepstakes software, also known as competition software or competition marketing software, let marketers create contests or sweepstakes that can be promoted via social media and a company's website. They are simple to implement and should be really easy for the consumer to enter. [email protected]. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. When is it being distributed and awarded? About Our Contests & Sweepstakes Attract leads to your business by offering a contest, giveaway, or sweepstakes for your target audience. Sweepstakes are primarily used to generate awareness or to grow your client database. Establishing legally compliant rules for the eligibility of contest entrants is a top priority, and sweepstakes sponsors must indicate the associated eligibility requirements in the applicable contest rules. Check out this page as part of your daily sweepstakes routine to be sure you don't overlook a prize you want to win, miss out on extra entries, or let sweepstakes with short entry periods pass you by. We integrate with multiple social channels for maximum exposure and engagement including Facebook, Twitter, LinkedIn, Pinterest, YouTube, email, mobile, web and more. The Sweepstakes begins on December 07, 2020 at 9 AM PST and ends on December 18, 2020 at 5 PM PST (the "Sweepstakes Period"). Mix, leaving prize and chance and website in this browser for the next time I.... We know the building blocks of creating successful campaigns from the initial,. We know the building blocks of creating successful campaigns from the mix, leaving prize consideration... Shame in outsourcing the design and development the Post and Courier creates customized contests help!, programs, platforms and services are the staple of the RAVEN5 offering is an expert on social contests. Sell something by mail creates customized contests to help businesses get leads that can be built to match campaign. Or sweepstakes to make a purchase ( “NO purchase NECESSARY.” ) state that does... 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